Jorge Rojas

Contributing to the development of Little Emperors’ luxury members-only platform using modern frontend technologies. Focused on building performant, accessible, and visually refined interfaces that reflect the brand’s premium standards. Working closely with designers and backend engineers to enhance architecture, optimize SEO and Core Web Vitals, and deliver a seamless user experience across devices.

• Built and maintained production-critical UI features using React, Next.js, and TypeScript within a large-scale codebase

• Improved SEO and Core Web Vitals through targeted performance optimizations across rendering and component architecture

• Worked closely with designers and backend engineers to evolve a scalable frontend architecture

• Contributed to reusable component patterns and internal conventions to improve long-term maintainability

Led multidisciplinary teams to deliver high-quality software solutions aligned with business needs

• Reduced the new product release time by 30% through reusable UI components and development pipelines

• Developed a new frontend architecture using Next.js and TypeScript for internal POS

• Led multidisciplinary teams to deliver high-quality software solutions to meet business needs

• Improved user retention by 20% through fast, responsive, and engaging interfaces

• Implemented various technologies such as ConfigCat and Plasmic to improve the development process and user experience with A/B testing and visual editing capabilities

Developed and migrated an e-commerce platform for a Mexican eyewear company, making significant contributions to frontend architecture and user experience.

• Improved the overall user experience by implementing a design system and reusable components

• Migrated the e-commerce platform from a monolithic ERP to a modern stack using Next.js, TypeScript, and Tailwind CSS

• Reduced the time to market for new features by 30%", "Optimized performance and loading times by implementing code-splitting and lazy loading

Developed Porkscore, a project focused on collecting and analyzing production KPIs of pig-farm data, and worked on an internal Design System project.

• Reduced the time to generate reports by 50%

• Improved data accuracy by implementing validation rules

• Developed a Design System to improve the consistency and usability of internal tools

CLI tool to scaffold production-ready Next.js projects with a preconfigured development environment, including TypeScript, linting, formatting, and scalable project structure

• Developed a CLI tool to bootstrap Next.js applications with an opinionated architecture focused on scalability and developer experience

• Automated project setup including TypeScript, ESLint, Prettier and base configuration to eliminate repetitive manual setup

• Designed a modular project structure optimized for maintainability, scalability and modern frontend workflows

• Implemented extensible project templates to support rapid initialization of production-ready applications

• Integrated best-practice configurations for linting, formatting and project conventions to enforce code quality from project creation

• Implemented automated publishing workflow using GitHub Actions and semantic versioning for reliable package releases

• Published and maintained the package on npm to streamline project initialization for developers

A project to create an online platform to register and manage the December party for Toyota employees in Querétaro, Mexico.

• Designed and built a responsive registration platform using React and Tailwind CSS

• Reduced the time to register employees by 75%

• Increased the number of registrations by 50% compared to the previous year

• Build full architectural design system for the project focused on performance, usability and accessibility

A project to create a CRM for LeCuisine, an event catering company, to manage clients, events, and sales.

• Designed and built a responsive CRM using React and Tailwind CSS

• Designed the UI with a focus on usability, performance, and accessibility

• Reduced the time to manage events by 40%

• Improved client satisfaction by providing a seamless experience for event management

• Designed and implemented a client-side data layer (API client, caching, and state patterns) to improve performance and maintainability